Costs
The build is paid once. The running costs come every year.
A website has two prices: the build, paid once, and the running costs, paid every year after. The second is easier to miss, and from year two it is the whole bill.
Blog
More of the right enquiries, and your hours back.
Short, sourced reads on being found, following up and getting your week back.
More posts
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A$23,200
average income from creative work, professional artistsArtists as Workers, 2021-22
Artists
Pricing an artist website? The shop is where costs climb.
For many Australian artists, a website is paid for out of a small income from their art. So the price matters, and so does knowing which parts of a site cost the most.
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59%
would choose a personal acquaintance over anyone elseGoDaddy, US small businesses, 2022
Hiring
Who owns your website when the designer stops answering?
How to choose a web designer comes down to two checks: whether the work is good, and whether you will own what you pay for. The second decides how hard a bad hire is to undo.
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85.9%
of Wix sites passed Google's speed checks on phonesHTTP Archive, Australia, August 2026
Choosing
Website builders are faster than their reputation. Leaving them is harder.
A website builder will get you online without hiring anyone, and on speed the data is on its side. The costs show up later, when you want to leave, or when someone has to decide what the site says.
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10seconds
the first ten are critical to whether people stay on a pageNN/g, 2011
Enquiries
Can a stranger tell what you do in ten seconds?
When a website gets visits but no enquiries, two places are worth checking first: what a stranger sees in the opening seconds, and the path from interested to a sent message. You can test both on your own site in a few minutes, with a phone and a friend.
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13.6million
Australians used an AI tool in an average four weeksRoy Morgan, March quarter 2026
AI search
A buyer asks ChatGPT who to hire. Does it name you?
More Australians now put the question to an assistant before they open a search page. The businesses it names get a look. The rest are left out of the conversation.
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23%
of US companies never replied to a web leadAudit of 2,241 companies, 2011
Automation
Who answers the enquiry while you are on a job?
Good work gets lost before anyone quotes it. An enquiry waits a day, a past client forgets who did the job, and the newsletter stays an idea.
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53%
of mobile visitors left a page that took longer than three seconds to loadGoogle, 2017
Your website
The buyers your website loses never tell you why
An outdated website costs a small business enquiries every week. The people who leave do not say why, so the loss shows up nowhere you would think to look.
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64%
of Australian businesses have no staffABS data, June 2025
Your time
Most Australian businesses have no staff. So who answers the enquiries?
A lot of a small business owner's week goes on work nobody pays for. Some of it is the tax office and the regulator. Some of it is an enquiry your website could have answered on Monday.
Nobody can promise a ranking or a mention by an AI assistant. These posts cover what tends to help, with the sources.
Start
All nine start on your site.
We build sites that say what you do and where, answer what buyers ask, and reply while the enquiry is warm.